Meet the Founders

Holland studied mindfulness at a Zen temple in Kyoto, Japan, at a Tibetan monastery in Sarnath, India, and Vipassana meditation in California. Beginning in 2016 he has studied neuroscience through conferences on neuroplasticity, biophilia, green building, and integrated wellness, and is a certified neuroscience coach. He holds a certificate in environmental conservation and sustainability from Columbia University's Earth Institute and studied international relations at the American University of Paris. He is a graduate of the National Outdoor Leadership School in mountaineering and wilderness leadership, and has taught windsurfing, snowboarding, whitewater, and sea kayaking. He has advised developers, investors, and governments on wellness and regenerative tourism in China, Colombia, and the US Caribbean. He has built and run three businesses: a wellness eco-resort of twenty glamping tent cabins and two cottage suites, hosting everything from intimate retreats to outdoor music events for more than five thousand people; a healthy snack company; and an outdoor adventure company.

Holland survived six traumatic brain injuries. Three years of memory loss. Depression. The edge of his own life. What brought him back was not a therapy session or a meditation app — it was movement, nature, kite surfing, the mountains, and learning to work with his mind rather than against it.

The moment that changed everything was not a full recovery. It was noticing a small improvement and recognizing it as a trajectory pointing somewhere extraordinary — not just back to normal, but beyond any level of performance he had ever accessed before the injuries. That epiphany became the ARC Reset Method™.

Holland is a certified neuroscience coach, leads product, workshop and retreat development, app design, and creative direction at Create Your State™. He built the methodology from the ground up, from decades of experience working in wellness and from his recovery from health issues and TBIs. His passion is discovering and sharing ways people can find more vitality and joy in life.

Wellness has been the throughline his whole life. Holland's childhood was defined by illness — severe asthma treated with a constant rotation of shots, pills, syrups, and hospitalizations, and a body that couldn't keep up with sports. A shift to a superfood-leaning diet changed that trajectory entirely; he emerged from it without the health problems that had defined his early years. That experience — that the body and mind can be rebuilt rather than merely managed — became the foundation of everything that followed. Additionally, six traumatic brain injuries would test the same conviction on much harder terms.

Today he explores the Rocky Mountains on electric dirt bikes, kiteboards, and snowboards with Alyssa.

Alyssa has spent her life studying how humans change — and then doing the work herself. A background in psychology gave her the lens to understand what actually drives transformation. A life built around movement — electric dirt bikes, snowboarding, kiteboarding — gave her the practice. Every extreme sport is a live application of the ARC Reset Method™: awareness of fear, redirect to focus, commit to the line. On the quieter side, she is a yoga practitioner and a lifelong student of neuroscience and wellness.

Alyssa has also spent a lifetime in hospitality. As a kid, she spent time at work with her father, who managed seven restaurants in New Jersey. She went on to work in luxury hotels and fine dining restaurants, then managed a 22-bed eco-resort on a nature reserve, hosting wellness retreats that featured outdoor adventures and were integrated with music festivals. That experience shapes every retreat Create Your State™ hosts.

She leads operations, marketing, and business development at Create Your State™ — building the infrastructure that makes the mission real in the world. She is building Create Your State™ from a lifelong passion of raising our potential.

Holland is Alyssa's life partner. They built this company together with a mutual desire to share what can elevate our experience and improve the quality of our existence.